Tuesday, March 8, 2011

we make comfort shoes

We're making shoes for an artist at the moment who has designed his own and he's not even going to wear them, he's going to put them in a frame. We have a team of people and workshops here. We're one of the last shops where you can have them made on the premises. Our shoes will last for many years, are made to be repairable and there's no built-in obsolescence. The first pair are more expensive than the second pair because the last needs to be made, and they cost from £1,350.
Very often our clients are people who can't buy ready-made shoes because they've got foot problems of one sort or another, or have had an accident. We have referrals from solicitors whose clients have had accidents and need shoes made and I price how much that's going to be and that increases their claim rather a lot. We do equal numbers of men's and women's shoes.
We're not Jimmy Choo; we make comfort shoes.

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