Friday, March 11, 2011

A study of True Religion’s ‘denim library’

If you’re indecisive, get ready to spend a lot of time at True Religion.
The premium denim store opened its first Orange County store last week at Fashion Island with a huge “denim library.”
Leather stools marked with True Religion’s signature “U” logo face a bar. Behind the bar is a rack full of samples and cubbies of folded jeans.
About 10 to 15 main styles for women and men each vary in embellishment, color and stitching, adding up to about 80 distinct versions for each gender.
Want to try one on? Pull a sample that appeals to you and then ask for your size.
Sizes for women are available from 23 to 32, although only limited styles are available in size 23. Men’s jeans are in sizes 28 to 38, with some limited items available up to size 44.

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