Tuesday, March 8, 2011

Fashion diary

Bikini fever has started early this year. Why wait for Salinas beach when Britain's lido revival means you can show off your finest beachwear on a sunny Saturday morning? Next week's opening of Shoreditch House, the East End offshoot of Soho House, is prompting wardrobe crises amongst members anxious to make the right impression at the all-important roofside pool lounging sessions. Confusingly, our spies at Cannes and Venice report that poolside queens are not wearing bikinis at all. No, not like that: they're wearing one-pieces. No longer just for shivery swimming classes, the old-school cossie has had a makeover: check out Net-A-Porter for the Melissa Odabash cut-out snakeprint costume (£120) and the lava print Pucci one piece (£295).

What does Jimmy Choo smell of? Um, shoes? Presumably not, since a deal has just been inked to create the first Jimmy Choo perfume, scheduled to launch in 2009. Brand founder Tamara Mellon described the venture as part of her vision to make Jimmy Choo one of the world's most treasured luxury brands. We're thinking, eau de champagne with a hint of shoe leather.

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