After the success of Jimmy Choo's sold-out collection

After the success of Jimmy Choo's sold-out collection, it seems fashion's elite are keen to cash in on an H&M collaboration.
And the latest labels on the streets of the stores are French architect Sonia Rykiel who earlier this week announced new underwear range of chain.

Sitting in a special Eiffel Tower, gives a compelling 2000 guest preview, in about 1500 from global branches from dec. 5.

Racy: Lily Cole models the Sonya Rykiel Pour H&M collection at the Palais Royal in Paris earlier this week

Horsing around: The extravagant set gave 2,000 guests a preview of the lingerie range