American brands-- Abercrombie & Fitch

Shop tactics

21 never seems to not discouraged from British retail history and don't take the same method, in recent years, the United States and other Anthropologie banana republic, so, this outstanding shops in west London (Internet means brand can establish a store of large companies. On the contrary, it is bullish, describes in Birmingham and Dublin's mouth "the first stage of the panel and 550 employees recruited" in Britain and Ireland.
21 have reason will always full of confidence. It has succeeded in its domestic market and stores in America, Japan and Korea 460 and. It recently made bold step to open a huge, 91,000 square feet, in New York's times square.
Lorna hall, retail WGSN forecasters say, editor of the trend is forever, 21, "fast", but it is entering a bear pit: "the most competitive retail market in the world, it is a global platform for fast - strong retail. As a result, and she says there is a dangerous clothes - describe as "very women in a young girl" -- not for the mustard "marginalized aesthetics" British teenagers and influence.
Forever 21's Birmingham store will stock its stable of brands, which include womenswear label I-Heart (I❤), H21, 21MEN and plus-sized range Forever 21+. The Irish store will also stock childrenswear and upmarket Twelve by Twelve, which it describes as "couture-like".
"It is the biggest launch here since The Gap," continues Hall. "Forever 21 is interesting because it is not aping Ralph Lauren or the college look of other American brands such as Abercrombie & Fitch. Also, it has already shown it can travel to other markets."