Over the past five seasons YSL has angered the declaration of interest as a unique way of communication with the customer.
As the season, more than 50 million copies in the declaration will be distributed in New York, Paris, milan, London, Tokyo, Hong Kong, Seoul, and for the first time.
The first 2,000 passers-by in each city will receive a custom declaration of cotton Pilati tote bag design creative director alfredo di stefano.
The free cotton tote features Christy Turlington in the Yves Saint Laurent Fall/Winter 2009-10 collection upside down, photographed by Inez van Lamsweerde and Vinoodh Matadin, and on the flip side is a list of what she wore.
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