Selina Scott is to front an advertising campaign for Country CasualsIn a season at cardigan Twiggy fly from store ads, she wear coats of current motion asymmetry herringbone is another.
These days, any mainstream retailers hope to restore the luster of the flagging turn not by their clothing, youth, but more mature model reflects their market.
Recently revamped - and brand, now called Casuals "CC, chosen selina.
The former fashion show the presenter, 55, has signed a fund support range of strong forward clothes.
Interestingly, she is now in the elegant, elegant, try.
Although famous TV as one of the most fascinating newscaster lady, life is now a long way, she had lived in the world famous.
She's a TV series in rural affairs, subject to the heart from her, she moved to horse farm in Yorkshire, Angora goats.
As the face, instead of fortysomething CC brand, Scott Ralph lauren Muse saffron richie, brand to the woman asked wising now more realistic models.
So is the fashion are discussed, and the skin of young and beautiful old can better admit?
"Selina is obvious firstchoice brand director, says gill and reactive oxygen species." Her intelligence, independent and not ease will resonate with our customers. She is a model of women who want to celebrate their appearance. "
Only this week, Mintel reported the 'ten years younger' trend for well-off women in their 40s and 50s to dress like those a decade their junior - a fact which hasn't gone unnoticed on the High Street, where youth is being knocked off its pedestal by elegant experience.
Estee Lauder re-signed 61-year-old Karen Graham, who first modelled for the beauty brand in the Seventies, while Jane Fonda - who's nine years older than Graham - proudly flaunts her smile lines for L'Oreal.
Meanwhile, Miuccia Prada has Kim Basinger, 52, modelling her Miu Miu spring collection. Now Selina has joined the august ranks of the stars who are ageing gracefully.
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