HauteLook has partnered with more than 1,000 companies, including Herve Leger

The private network market until samples to become more competitive. HauteLook clothings, luxury of woman, and the relationship between children and household furnishings and beauty products, has caused the new venture capital.

On Thursday, the company announced a series of C $31 million financing round headed risk partners.
In the new round of cash will allow companies to increase its inventory, some characteristics of the reform on its web site, introduced a new category of food and wine, like food, service pack, gym, said HauteLook "Adam, the CEO of the company.
"People pays attention to a space," said sales of flash and Mr. "We can hit the accelerator and development company". Previously, the company increased financing round 10 million dollars.
Since its inception in December 2007, HauteLook attracted more than 2.5 million members. The company is profitable earlier this year, sir, "said no signs of slowing. In the first quarter of this year, a company's total sales to quadruple the same period a year earlier.
The company's business model is simple: HauteLook partners provide commodity brand labels on the website of the discount, often up to 75%.

As my colleague Claire Cain Miller and I reported in December, online sample sale Web sites recreate the thrill of a warehouse sample sale, but without the long lines and frantic rummaging that accompany their offline counterpart. Sales often last only a day or two, which helps encourage online shoppers to take the plunge and buy. It also helps that the sites feature items from high-end fashion designers. To date, HauteLook has partnered with more than 1,000 companies, including BCBG and Herve Leger.

HauteLook not only attract private sales outlets eyes and purse investors. Kleiner well-known enterprise, Caufield perkins and investment is a king byers recently Lane, a web site, host, furniture and household decorates selling gifts. Gold-plated, another popular Groupe of sampling, the extra $35 million in funding. In addition, American retailers such as saks fifth avenue have begun to take similar tactics online.
"This, this is a new approach to reiterate, said:" sir and shops.