Thursday, October 21, 2010

Fashion Diary: Technology meets Fashion Week

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Gossip, first impressions, trends in the making, celebrities and style setters.
This is the season on the runway from you.
Hundreds of stylist will fall in a month long track circuit, kick-off in New York on Wednesday, in mid-march ended in Paris for milan. Although the runway show past events and closed exclusive select edit, storage and designer, fashion houses expanding blockbuster products to make full use of the Internet.
A few season, now, the fashion show will attend their own amateur video and upload them, using video, masks, singing. So this is just a question of time practice. Designer giorgio armani, Ralph lauren, a & in those already tried Gabbana is their digital display space on the runway.
Alexander McQueen, he was found dead at home and everything on Thursday to a new level, not only in October he groundbreaking Paris shows game also use it as a life provides a platform, this paper presents a new songs were women with short films and has been fashionable photographer Nick knight. This is exciting, not only because now infamous - in the model of crawfish claw shoes feet because it is also a global entertainment activities. This season in New York, Alexander wang and Rodarte is Kate, Laura Mulleavy will try to do some type of his spells McQueen - when they lived in Cleveland Showstudio.com display. Marc jacobs, perry, tommy Hilfiger Ellis, Michael Kors and Calvin klein is in those who will live broadcast live on their website.
Rodarte diary On Feb. 23, during London Fashion Week, Burberry is doing one better, webcasting its show live in 3-D (take that, James Cameron) at events to be held simultaneously in four cities. As models step out onto the runway at the Chelsea College of Art, invited guests at trendy venues in New York, Paris, Tokyo and Dubai will see all the action, including backstage prep and red-carpet arrivals. (Because of the time difference, an L.A. event will take place later. And those stuck at home will have to settle for 2-D at Burberry.com.)
Will it feel like the real deal? Maybe, and if it does, it could become the new standard for fashion show webcasts.
The only thing left to figure out will be how to monetize the shows instantly. Why not host simultaneous viewing parties at designer boutiques? They could all have their own stylish 3-D glasses and compete for the equivalent of box office draw.
Until then, the Burberry event is just one of many things to keep an eye on this season.
In New York, Reed Krakoff, creative director of the Coach accessories brand, will try his hand at luxury apparel, showing his first collection of clothing on the runway under his own name. Another hotly anticipated debut is London designer Marios Schwab's collection for revived 1970s label Halston. Although Sarah Jessica Parker, newly appointed creative director of the contemporary label Halston Heritage, is not involved with Schwab's collection, one would expect her to make an appearance.
Speaking of celebrity designers, Gwen Stefani and Victoria Beckham are returning to Fashion Week to host presentations of their lines, and the Olsen twins are taking the Row to the runway for the first time. Then there are the Kardashians -- Kim, Khloe and Kourtney -- who are showing their first runway collection for contemporary women’s retailer Bebe.
When it comes to the front row, the cast of “Jersey Shore” is sure to turn up in all its fake ’n' bake glory, perhaps at the Herve Leger show (those girls never met a tight skirt they didn't love), Bebe or William Rast, Justin Timberlake's clothing label. And they won't be alone. With MTV's “Shore,” “Kell on Earth,” “The Rachel Zoe Project,” “The City,” “The Robert Verdi Show” and “Keeping Up With the Kardashians,” there could be a serious clash of reality TV casts. (Come to think of it, that sounds like a pretty great TV show.)

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