Christophe coffins self-styled "fashion DJ". The creative director at appointed since the crocodile has remixed coffins brand of modern sports with new look by improving the captivity of small green crocodile.
The line, founded in 1993 by the French tennis champion ray is famous for its crocodile invincible within, polos pique bizarre history a meal.
The famous logo was born after crocodile made a deal with his team captain: he will accept the alligator suitcase if team won the game. Because the name of stubborn crocodile on-court behavior, and a friend pull him a crocodile. Crocodile embroidery with his coat, then in his shirt.
For more than 40 years companies started successful shirt, can now be in 90 changes, in every tonal imaginable. However, things have begun to sour arrive in the 1970s and 1980s,.
During this period alligater alligater its trademark licensing begins a large number of clothing manufacturers. Although this is successful in terms of marketing, it reduces the brand's exclusiveness and image. In addition, licensing marks made it difficult to regulate the quality of products, and further weaken the brand integrity into the coffin was in 2000 to the crocodile hire back to the center of the court. Brand arrangement is reined in and control the reiterated the crocodile's name and logo, its result, recovering the crocodile's coveted position.
But the biggest factor in the revival are Lemaire's designs.
By refocusing the French label's traditional emphasis on colour and cut with a more modern, upscale look, Lemaire has created a winning (and snappier) incarnation, which he refers to as "preppy pop".The line, founded in 1993 by the French tennis champion ray is famous for its crocodile invincible within, polos pique bizarre history a meal.
The famous logo was born after crocodile made a deal with his team captain: he will accept the alligator suitcase if team won the game. Because the name of stubborn crocodile on-court behavior, and a friend pull him a crocodile. Crocodile embroidery with his coat, then in his shirt.
For more than 40 years companies started successful shirt, can now be in 90 changes, in every tonal imaginable. However, things have begun to sour arrive in the 1970s and 1980s,.
During this period alligater alligater its trademark licensing begins a large number of clothing manufacturers. Although this is successful in terms of marketing, it reduces the brand's exclusiveness and image. In addition, licensing marks made it difficult to regulate the quality of products, and further weaken the brand integrity into the coffin was in 2000 to the crocodile hire back to the center of the court. Brand arrangement is reined in and control the reiterated the crocodile's name and logo, its result, recovering the crocodile's coveted position.
But the biggest factor in the revival are Lemaire's designs.
A seasoned designer who put in time at Thierry Mugler, Christian Lacroix and Yves Saint Laurent before starting his own line, Lemaire came to Lacoste with the perfect blend of respect for tradition and a hunger for the new.
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