Chip & Pepper team up with JcPenney

This is the news of earlier this year, but we just discovered, don't know, so we thought maybe our readers had heard the news! JcPenney recently and designers chip &pepper denim to create a new line called C7P, a brand for youth, price tag is far below the chips and pepper primitive cotton thread. Price 40-50 dollars is a rightness! Someone tried?And will this help or hurt the brand’s image overall by teaming with JcPenney?  Personally, their line looks a little to Abercrombie to us, and we are not crazy about the pocket designs either, but maybe the teenyboppers will like it.