Yves Saint Laurent's Opium campaign featuring a reclining

Aggressive or controversial advertising can make your brand noticed, but it is not without risks. Last week, woody Allen pocketed a 500 million dollars (using 3.3 m) an out-of-court settlement, American apparel from clothing brand after a billboard depicted him as Hassidic jews and this sentence: "in rebbe as holy. But in the poster can push American apparel advertisement to the global spotlight, Alan trigger compared, it is a kind of incidental brand standards of the AD campaign. The company has largely established brand use edgy, sexy advertising, past them appear even porn star.
Sport is the CEO of American apparel Dov Charney, the result is stunning, and image and typography, which makes it has a unique advertising than other tags. Here, use provocative image is not too much of the impact and strengthen the news and charm pay brand view.
Sex is often brand is trying to acquire and retain reputation. Secret agents, for instance, mix of celebrities and erotic sell their underwear - 2001 ads displayed kylie minogue ride mechanical bulls best film vote of public opinion polls in commercial DCM in January. Another recent study for underwear company, pan, virgins dress ran main online, but column inches it received about lack of print advertising.
A 2003 ad for Gucci showed a woman pulling down her knickers to show her pubic hair fashioned into a "G". It narrowly escaped a ban, but the ad, which was never repeated, gained overnight notoriety for the luxury label. Yves Saint Laurent's Opium campaign featuring a reclining, naked Sophie Dahl, which actually was banned, had a similar effect.