Brand everywhere, billboards, fantasy, even in your pants (check the label instructions, little one). Are always looking for new ways to expand information penetration, companies have turned to sponsor buildings, such as the Pepsi center and "field. Feasible sports venues of field, the company has exhausted turned to the next killing field: hospitals!
The Columbus Children's Hospital announced last month it's going to dub its new emergency department the Abercrombie & Fitch Trauma Center, in honor of a $10 million grant the clothier made.
Gawwwwwd, the jokes just write themselves. Will the hot, heaving spawn of the Aryan nation suture up gun wounds inflicted by the middle-school fashion mafia? Will shirtless boy wonders fish out melted crayons from tiny spleens, using only the power of their doleful gaze?
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