True Religion, a denim, sportswear and accessories brand

Santa Monica Place, the mall right next to the 3rd Street Promenade getting a $265 million revamp and anchored by a new Bloomie's, announced a slew of boutiques which will be joining the shopping center. The Argonaut reports "new retail establishments include Kitson, a Los Angeles-based fashion retailer; Coach, an American creator of accessories and gifts; BCBG Max Azria, a contemporary women's clothing and accessories brand; Joe's Jeans, known for its denim; True Religion, a denim, sportswear and accessories brand; and Lacoste, a French sportswear brand." Opening is slated for fall of 2009, with Bloomie's opening in 2010.