More than a decade after books and electronics retailers hug online customer reviews, the most elite stores in America websites - and open to sell their brand arrows suffered from public opinion.
At the end of the month, Saks.com, the online arm of Saks Fifth Avenue, will unveil a five-star review system where customers can express their opinions on products ranging from $1,700 Jimmy Choo bags to $7 Kiehl’s lip balm. Macy’s Inc.’s Bloomingdale’s division and Neiman Marcus added their own versions of reviews recently, following the lead of Nordstrom, which began offering them last fall.
These changes are necessary to strengthen the force of online sales, realize customer want in luxury retailers ability bear shopping suggestion their peers.
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